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Minimalist posters for the JFK Presidential Library

Minimalist posters for the JFK Presidential Library


They’re so simple, I’ve not much to add here… except to mention that I have gone swimming in the Bay of Pigs. They still have armed soldiers surveying the horizon for CIA operative above the motley collection of mostly-nude European, Latin American and Canadian discount vacationers.

On topic, however, this campaign is a beautiful example of art directed communication, showing the ups and downs of the charismatic President’s political career. (But without reference to interns or movie stars.)

I especially like this one:


Two more:



John F. Kennedy Presidential Library and Museum
The Martin Agency
Ads of The World

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more