The best of non-profit advertising and marketing for social causes

Mirror mirror on the wall, who’s the drunkest of them all?

Mirror mirror on the wall, who’s the drunkest of them all?

On Dia do Motorista (Driver’s Day, July 25), insurance company Allianz warned cafe visitors about the risks of drinking and driving.
They did it with a special mirror in a bar in Brazil. The delayed reflection in the mirror shows how alcohol slows reflexes.
The message: “If you drink, don’t drive”.


OgilvyOne, São Paulo, Brazil
Additional credits:
Chief Creative Officer: Anselmo Ramos
Executive Creative Director: Marcos Ribeiro
Creative Directors: Marcos Ribeiro, Alexandre Ravagnani
Art Directors: Fernando Passos, Rafael Gatuzzo
Copywriters: Flavio Tamashiro, Erich Moreira
Accounts: Felipe Obara, Andrea Tornovsky, Denise Caruso
Media: Luciana Serra, Larissa Dias
Planners: Luis Stateri, Marian Travassos, Cleber Almeida
Producers: Cecília Taioli, Adriana Jorge
Production Company: Santa Transmedia
Film Director: Gustavo Rodrigues
Sound Design: Sound Design

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.
We respect your privacy. We try to keep the setting of cookies as low as possible - Information: Cookies policy.
Accept Cookies