The best of non-profit advertising and marketing for social causes

Mixed donation messages

Mixed donation messages


Mixed messages. Is this campaign about donating clothes or blood?
It was a nice try: “Body without blood gets cold too”.

Or is it my preoccupation? The idea that the visual must tell the whole story and that the copy is less important?

The campaign is from Fundação Hemocentro de Brasília, the blood donation center in Brasília.



Fundação Hemocentro de Brasília
Grey141, Brazil
Additional credits:
Executive Creative Director: Celso Alfieri
Creative Director: Celso Alfieri
Copywriter: Celso Alfieri
Art Director: Celso Alfieri
Photographer: Mauricio Nahas
Art Buyer: Daniele Sampaio
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