Three ads and a outdoor installation from Akatu, the Brazilian institute for concious consuming.
Above is the artistic intervention as seen in the biggest park of São Paulo at the World Car Free Day.
Creative Directors: Jaques Lewkowicz, André Laurentino, Victor Sant´Anna, Felipe Luchi
Art Director: Pedro Rosa
Copywriter: Roberto Kilciauskas
Illustrator: Seagulls Fly
I Believe in Advertising