The best of non-profit advertising and marketing for social causes

More cars, less clean air

More cars, less clean air

akatu_ibirapuera_release

Three ads and a outdoor installation from Akatu, the Brazilian institute for concious consuming.
Above is the artistic intervention as seen in the biggest park of São Paulo at the World Car Free Day.

akatu_cities

akatu_cars

akatu_pollution

Advertiser:
Akatu
Agency:
Lew´LaraTBWA, Brazil
Additional credits:
Creative Directors: Jaques Lewkowicz, André Laurentino, Victor Sant´Anna, Felipe Luchi
Art Director: Pedro Rosa
Copywriter: Roberto Kilciauskas
Illustrator: Seagulls Fly
Source:
I Believe in Advertising

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.