The best of non-profit advertising and marketing for social causes

More women should die of old age

More women should die of old age

Heartbreaking video from Breast Cancer Research Trust in New Zealand. But in a different way it looks at first sight.
“More women should die of old age. The sooner we get donations, the sooner we’ll find a cure”
Gold at the Cannes Lions this year.

Advertiser:
Breast Cancer Research Trust
Agency:
Y&R Auckland
Additional credits:
Production company: Robbers Dog Films

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