The best of non-profit advertising and marketing for social causes

Multiple sclerosis has 1000 faces

Multiple sclerosis has 1000 faces

This film is a joint project of the Multiple Sclerosis International Federation (MSIF) and the Hertie Foundation launched on the first ever World Multiple Sclerosis (MS) Day, 27 May 2009. It aims to capture the attention of people worldwide, motivate them to learn more about MS and become involved in the global MS movement.

Multiple sclerosis (MS) is one of the most common diseases of the central nervous system. Today more than 2,000,000 people around the world have MS.
MS is the result of damage to myelin – a protective sheath surrounding nerve fibres of the central nervous system. When myelin is damaged, this interferes with messages between the brain and other parts of the body.

World MS Day is being supported by many famous people like Lionel Andrés Messi, Bjørn Dæhlie, Lori Schneider, Milind Soman, Job Cohen, Josep Guardiola and many others.

Lori Schneider, climber with MS (has climbed all of the seven summits including Everest)
“It was an amazing feeling to go step by step by step up that mountain with the World MS Day flag in my pack. Each step was hard and I had to concentrate on every aspect of taking the step, and I had to really convince myself to keep going. It gave me whole new feeling for people with MS who may have a hard time walking across a room. My difficulty on the mountain was short-lived, but I realised that some people with MS experience this level of difficulty with every step they take. I encourage them not to give up hope and to keep following their dreams.”

Advertiser:
World Multiple Sclerosis (MS) Day
Source:
Comunicazione Sociale

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.