There are more than 400,000 people in the United States with Down syndrome. Over the past 30 years individuals with Down syndrome have advanced in all areas of life — they are going to school, working, and contributing to society in many ways. The average life expectancy for people with Down syndrome has increased dramatically — 25 years old in 1983 to almost 60 today.
The USA National Down Syndrome Society (NDSS) started a campaign at 09/09/09 called ‘My Great Story’ to honor and celebrate the 400,000 Americans with Down syndrome. The My Great Story campaign seeks to ignite a new way of thinking about people with Down syndrome by showcasing and collecting inspirational stories told by people with Down syndrome as well as their family members, friends, colleagues, employers, and many others. These stories will be displayed in a beautiful online storybook for 12 months.
TV Hosts Nancy O’Dell: “I’m honored to be a spokesperson for the National Down Syndrome Society’s My Great Story campaign. People with Down syndrome are capable of achieving and advancing in so many more ways, they just need the opportunity. I hope that in my lifetime, I witness them easily getting that chance.”
The NDSS on Facebook.
More video’s at the NDSS YouTube channel:
The photoshoot with Sujeet Desai:
One of the webbanners:
National Down Syndrome Society (NDSS)
The online story book was developed by CT based Interactive Agency York & Chapel.
Print ads are shot by Zachary Scott.