The best of non-profit advertising and marketing for social causes

My last will

My last will

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One the best ads I ever saw from Greenpeace, These ones are from the Swiss department. This campaign is meant for including Greenpeace in your last will.
Copy: You can fight for clean air your whole life long. Or even longer. You want to include Greenpeace in your last will and testament? We’ll be more than happy to answer your question or send you our brochure and other information.
(via)

Advertiser:
Greenpeace Switzerland
Agency:
Y&R, Switzerland

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.