The best of non-profit advertising and marketing for social causes

“Nail” gets a new job… again

“Nail” gets a new job… again

A workplace safety ad that won a Bronze Lion at Cannes in 2008 is being put back to work by Alberta’s Ministry of Employment and Immigration.

Known as “Nail”, it was originally produced in Atlantic Canada for the Workers’ Compensation Board of Nova Scotia , Workplace Health, Safety and Compensation Commission of Newfoundland and Labrador and the Worker’s Compensation Board of Prince Edward Island.

Marketing quotes Thomas Lukaszuk, Alberta’s minister of employment and immigration, as saying:

“The campaign is a top-notch production and hits at the heart of what we’re trying to promote … [the spots] have been pre-tested and we want to build on that success here in Alberta.”

Of course clients want to work with known quantities, and it’s great to see strong creative get another exposure. At the same time, as a Creative I feel bad for the Alberta agencies not getting a shot at topping it. After all, constructive competition is what makes our industry great.

The rest of the campaign, which will also be picked up by Alberta, can be seen here.

Advertiser:
Workers’ Compensation Board of Nova Scotia , Workplace Health, Safety and Compensation Commission of Newfoundland and Labrador, Worker’s Compensation Board of Prince Edward Island
Agency:
Exreme Group (Halifax)

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more