The best of non-profit advertising and marketing for social causes

Nature, that’s you

Nature, that’s you

Hors catégorie fashion model Doutzen Kroes stars in the new campaign video for the Dutch World Wildlife Fund (WWF).
It is the start of a new campaign celebrating 50 years WWF entitled ‘Nature, that’s you’ (De natuur, dat ben jij).
It was announced that Doutzen would act naked in this new campaign video. In fact it is true but in a very sophisticated way. That rumour made the video very popular in the Netherlands.
The outstanding beauty of Doutzen, an adorable baby, tears and great camera work makes this video very appealing.
For the Dutch WWF section, and maybe for WWF in general, this is a totally new approach.

The central campaign hub is the 50 ways website. WWF gives the visitor 50 ideas to pass the earth to the next generation.

wnf-Doutzen-Kroes-2

Advertiser:
World Wildlife Fund (WWF) Netherlands
Agency:
Selmore

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