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New animated web series based on the real stories of Australian children

New animated web series based on the real stories of Australian children

Alice & The Giant Emptiness: New animated web series based on the real stories of Australian children

‘Alice & The Giant Emptiness’ is the first short film from a new animated series and it has just been launched.
The entire serie is called Tales of the ‘One In Ten’. It is based on the real stories of Australian children from disadvantaged backgrounds who struggle daily with the effects of financial hardship.

It is about one in ten Australian children, which is 638,000 in absolute numbers, who are living in disadvantaged families today.
The Tales aims to raise awareness of disadvantage and its effects. They are drawn from the case studies provided by children’s education charity ‘The Smith Family’.

After ‘Alice & the Giant Emptiness’ it will continue with further stories about other children and their experiences of disadvantage and how they overcome them.

Alice & the Giant Emptiness is the story of a girl who finds herself socially outcast at school as a result of being labelled as ‘the poor kid’.
See it here below and on the dedicated campaign website.

Rhys Kelly, Head of Communications The Smith Family: “What excited us about this idea was the potential to reach the public in a way that our traditional advertising cannot. Telling these stories of children has always been difficult, as most people understandably don’t want their personal lives exposed to the public. So when agency The Solid State suggested this approach we were keen, as it provided a way for us to tell these stories and still retain the anonymity of the subjects.”

“Animation was the perfect vehicle for this as it captures the emotion of the stories in a very honest way but also allows us to tell the stories from a child’s point of view.”

Screen from the website:

Alice & The Giant Emptiness: New animated web series based on the real stories of Australian children

Campaign poster:

Alice & The Giant Emptiness: New animated web series based on the real stories of Australian children

Advertiser:
The Smith Family
Agency:
The Solid State

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