On World AIDS Day, 1 December, volunteers distributed over 20,000 condom toolkits at six city colleges and six Chicago Transit Authority stations. At the same time dresses created out of condoms were worn by student designers from the Illinois Institute of Art and friends to support and help pass out toolkits at Roosevelt Train Station in the city.
It was the launch of a public education campaign called “Chicago Wears Condoms.” It is a citywide effort to reduce the birth rate among Chicago teens, reduce STDs and provide the necessary resources to improve adolescent health.
Serve Marketing, the agency behind this campaign, used the well known city skyline and the colors of the Chicago flag for the visual part used on more than 300 bus ads, interior bus and rail ads. Funny and clear headlines such as “Stay Safe When You Go Downtown” are used and the main objective is directing people to ChicagoWearsCondoms.com that has resources listed on where to get tested for STDs and find free condoms. There will also be a social media effort using hashtag #ChicagoWearsCondoms on Twitter and Instagram.
Condom education campaigns are not new. Most remarkable is this new campaign is the promotion of the female condom: “It Doesn’t Take Balls To Wear a Condom.”
Images from the press event: