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NFL’s No More PSA for Super Bowl

NFL’s No More PSA for Super Bowl

The NFL donated 30 seconds of ad time during Super Bowl for domestic violence awareness organisation No More. The 60-second version was released yesterday, and does a great job highlight a problem without resorting to explicit imagery, being based on a reportedly actual phone call in which a woman dials 911.

The first time ever ad addressing social causes going live on Super Bowl is produced by Grey New York, NFL’s ad agency and is addresses two high-profile domestic abuse cases involving players Ray Rice and Adrian Peterson.

The ad ends with a strong message When it's hard to talk, it's up to us to listen. Click To Tweet inviting us to take the pledge at

I'm Head Of Data & Analytics at Fullsix Portugal, with 10 years of interactive and creative experience for local and global clients. Read more