October Breast Cancer Awareness month.
In the Netherlands the Breast Cancer Awareness month had begun with this nipslip from the famous Dutch actress Halina Reijn before the premiere of a big film from Paul Verhoeven, Zwartboek.
Many newspapers, tv stations and websites got this supposed to be news. After two days Halina Reijn announced is wasn’t a accident but a statement for Pink Ribbon. It was one of the most succesfull statements ever made.
(Pink Ribbon is a magazine started as a fundraising tool for breast cancer awareness.)
LG&F a Belgium advertising agency who is now also based in the Netherlands made the viral campaign complete with two video full of nipslips.
Main copyline: Borsten van Nederland vragen je aandacht.
The breasts of Holland ask your attention.
Pink Ribbon is a strong trademark now!
Below the two video’s.