The best of non-profit advertising and marketing for social causes

No one wants to talk about bowel cancer

No one wants to talk about bowel cancer

Every two hours someone dies of bowel cancer in Australia. It is our second deadliest cancer and most people don’t experience symptoms prior to a diagnosis.
The good news is that unlike many other cancers, bowel cancer is preventable.

The Gut Foundation and Australian business man John Singleton have launched a national bowel cancer awareness campaign aimed at reducing Australia’s national bowel cancer death toll. In this PSA bowel cancer is compared with a terrorist attack. Risky businness especially when a 9/11 atmosphere is created.
The Gut Foundation made a strong point, no one wants to talk about bowel cancer. A disease don’t fit in our daily madness. But does the images lead away from the message?

Gut Foundation
Banjo, Sydney
Additional credits:
Creative partners: Georgia Arnott and Jon Burden
Agency producer: Meredyth Rudd
Account manager: Ryan Barlow
Media planner: Ben Lyttle
Managing director: Andrew Varasadi
Director: Matt Murphy via Goodoil Films
Producer: Ben Scandrett Smith.
Editor: Bernard Garry at The Editors
Sound: Simon Cane at Song Zu
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