Who is the person behind the title ‘whore’ or ‘prostitute’. That was the goal of the 30th anniversary from Pro Sentret. The organisation is the Norwegian national center of expertise on prostitution.
Prostitutes as less worthy human beings is the general picture. Not only in Oslo.
Advertising agency Anti came up with a different way of using outdoor media for this campaign.
Anti: “By altering the outdoor media and showing women being stepped on, treated like trash and falling out of the frame, we didn’t convey our message in explicit words, but rather in actions representing how society treat persons selling sex.”