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No respect for these posters, like the subject

No respect for these posters, like the subject

Pro Sentret: No respect for these posters

Who is the person behind the title ‘whore’ or ‘prostitute’. That was the goal of the 30th anniversary from Pro Sentret. The organisation is the Norwegian national center of expertise on prostitution.
Prostitutes as less worthy human beings is the general picture. Not only in Oslo.

Advertising agency Anti came up with a different way of using outdoor media for this campaign.
Anti: “By altering the outdoor media and showing women being stepped on, treated like trash and falling out of the frame, we didn’t convey our message in explicit words, but rather in actions representing how society treat persons selling sex.”

The campaign was also guided on various social media channels like Instagram and Facebook.

Pro Sentret: No respect for these posters

Pro Sentret: No respect for these posters

Advertiser:
Pro Sentret
Agency:
Anti
Source:
kampaniespoleczne.pl

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.