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No text is worth the risk

No text is worth the risk

Dinisa: No text is worth the risk

Is it the time of the year? This is the third ‘don’t text while driving’ campaign within a week.
And a completely different approach to the “text and walk” or “morgue photos”.

This campaign is from Brazil. Made for Dinisa, a local car sale and after-sale company.

Dinisa: No text is worth the risk

Dinisa: No text is worth the risk

Advertiser:
Dinisa
Agency:
PS10, Rio de Janeiro, Brazil
Additional credits:
Creative Director: Otávio Mello
Art Director: Hugo Luquetti
Copywriter: Daniel Donato
Illustrator: Heitor Satyro
Source:
Ads of the World

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