The best of non-profit advertising and marketing for social causes

Nobody sexualizes breast cancer quite like a fashion magazine #Pinkverts

Nobody sexualizes breast cancer quite like a fashion magazine #Pinkverts

grafica-revista-eva-cancer-de-mama

Eva is a Honduran magazine “for Women Entrepreneurs, vain and bold!”

Copy reads: “A healthy body is your best garment. Always protect it from Breast Cancer.”

There is no obvious fundraising or informational call-to-action here, just a beautiful nude woman and a generic statement that cancer is not good.

The creatives were both men.

Advertiser:
Revista Eva
Agency:
Avance WWP, Tegucigalpa, Honduras
Additional credits:
CD: Luis Chinchilla
Art Director / Copywriter: Carlos Cáceres
Source:
Ads of The World

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more