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“#nobraday” isn’t helping the cause #Pinkverts

“#nobraday” isn’t helping the cause #Pinkverts

#nobraday isn’t helping the cause

Yesterday was “No Bra Day”. The French Instagram-aggregating blog Boobstagram declared it so. And apparently, you women could support breast cancer awareness by posting “tasteful” pictures of your unsupported breasts on Instagram:

“Obviously women do not need a predetermined date in the year to go without a bra. But behind No Bra Day is something else: A cause to defend, a commitment to feel more free. Whether it’s a feminist commitment to want to feel unrestrained by a bra, or whether you just want to let your body breathe or want to support prevention and awareness of breast cancer.” [Roughly translated using Google and Canadian high school French]
Ah, yes. The feminist cause…

A day later, a search of #nobraday on staticgr.am doesn’t yield a massive outpouring of (pardon the pun) support for this particular brand of slacktivism, beyond the expected attention-seeking behaviour by young women. It does, however, also show a pretty healthy cynicism cropping up:

#nobraday isn’t helping the cause

Really, folks. Cancer is not sexy, and it is not a game.

Thanks to Monica for the tip.

Advertiser:
Boobstagram

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more