Time Square in New York is one of the most famous advertising spots. The Bank of America is one of the advertisers with their own spot.
Last weekend the bank used its Times Square billboard to feature its partnership with 12 of their nonprofit partners.
In this post you see the ads from the Special Olympics.
The other partners: Habitat for Humanity, Goodwill Industries, Vital Voices, Feeding America, Just Food, United Way Worldwide, Big Brothers Big Sisters of America, Year Up, Wounded Warrior Project, CURE Epilepsy, Citizen’s Committee for New York City, Police Athletic League.
Alyse Nelson, President and CEO of Vital Voices: “Getting your logo and mission promoted on the iconic Times Square billboard is an amazing opportunity for a nonprofit like Vital Voices. This is a demonstration of how the bank partners with nonprofits and helps promote the valuable work we are doing together with leadership and mentoring to empower women around the world.”
The ads also puts in the nonprofits’ social media details so people can follow and learn more.
The bank offered a great opportunity for nonprofits. I love to see more Corporate Social Responsibility this way.