The best of non-profit advertising and marketing for social causes

Not worth it

Not worth it

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This is a example of a good interactive and cross media campaign. It’s from the Workers Compensation Board of Nova Scotia (Canada), a semi-governmental organisation. They provide injury prevention information and education; protection from legal action; financial and health-care benefits; rate incentive programs; and co-ordination of the partners in the workplace safety and insurance system.

The campaign ‘Not Worth It’ is started to reach the young workers of Nova Scotia. Last year over 400 young Nova Scotians were injured on the job. The goal of this campaign is to communicate to young workers that they have the right to work in a safe and secure environment.
The campaign features a brilliant website, print ads, posters, ambient and online ads.
Visit ‘Not Worth It’ and shop around

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Advertiser:
Workers Compensation Board of Nova Scotia
Agency:
Extreme Group

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