Simple and easy to understand ad from NRDC (Natural Resources Defense Council). Hot cups and companion protective sleeves were distributed as a pair to illustrate the global issue. The NRDC (protective sleeve) protects you from global warming (hot cup).
NRDC (Natural Resources Defense Council)
KNARF, New York, USA
Creative Director: Frank Anselmo
Copywriters: Kevin Honegger, Stephen Minasvand
Art Directors: Stephen Minasvand, Kevin Honegger, Frank Anselmo
Photographer: Billy Siegrist
I Believe in Advertising