The best of non-profit advertising and marketing for social causes

NRDC: Protect yourself from global warming

NRDC: Protect yourself from global warming


Simple and easy to understand ad from NRDC (Natural Resources Defense Council). Hot cups and companion protective sleeves were distributed as a pair to illustrate the global issue. The NRDC (protective sleeve) protects you from global warming (hot cup).

NRDC (Natural Resources Defense Council)
KNARF, New York, USA
Additional credits:
Creative Director: Frank Anselmo
Copywriters: Kevin Honegger, Stephen Minasvand
Art Directors: Stephen Minasvand, Kevin Honegger, Frank Anselmo
Photographer: Billy Siegrist
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