The best of non-profit advertising and marketing for social causes

Oil spill posters warn of environmental catastrophe

Oil spill posters warn of environmental catastrophe

Energy company Enbridge Inc. wants to bring the first ever crude oil supertankers to Canada’s Pacific north coast, home of the Great Bear Rainforest. These supertankers would bring with them the risk of a catastrophic oil spill, like the BP Deepwater Horizon disaster in the Gulf of Mexico and the Exxon Valdez spill in Alaska.

A group in British Columbia is raising awareness of this cause to try to pressure the Canadian federal government not to allow this shipping so close to sensitive coastal ecological zones. They posted ads in BC’s rainy cities showing tankers printed using a special environmentally-friendly black ink that bleeds in the rain and reveals the message :


Dogwood Initiative’s No Tankers campaign
Additional credits:
Communications Coordinator, Dogwood Initiative
Creative Director: Chris Staples, Ian Grais
Art Director: Todd Takahashi
Copywriter: David Giovando
Photographer/Videographer: Carson Ting
Editor: Chris Nielsen
Producer: Ninette Aves
Account Manager: Daylan Wong, Jillian Yaehne
Printer: True Colours
Music: Grizzly Bear “Foreground”
Press Release

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more