The year is more than half over, but Ads of The World just posted this pin-up calendar by Surfrider Foundation that uses a juxtaposition of sex and pollution to try to arouse ocean activists into action over recent oil spills.
As usual with this kind of approach, you have to consider whether the sexual objectification of women is necessary, helpful, or even detrimental to the cause. Not that that would have been a big issue for the all-male creative team at Y&R Paris, who just wanted some alone time with the proofs after attending a very hard photoshoot.
If you feel the urge, see the full calendar below.
Advertising Agency: Y&R Paris, France
Creative Director: Laurent Bodson
Art Director: Antoine Mathon
Copywriter: François Faure
Photographer: Fred Meylan
Retouching: Fred Perrot / The Shop
Models: Elite Paris, Metropolitan, Next Models. Rosanne Olson
Ads of The World