The best of non-profit advertising and marketing for social causes

Open your eyes

Open your eyes

Tv-spot from Fundação Dorina Nowill, the Brazilian organisation for helping the blind. One of their main activities is publish books in braille.

Great visualisation of braille against a black background. Music from Snow Patrol with Open your Eyes.
Tagline: Eles podem imaginar.
Por isso queremos aumentar nossa produçao de livros em braille.
They can imagine.
Therefore we want to increase our production of books in braille.

Fundação Dorina Nowill
McCann Erickson

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.