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Optical illusions on the road

Optical illusions on the road

Transport for London asks us to give motorcyclists a second thought.

Our brain has a hard time judging the speed of smaller objects. By using optical illusions they try to create awareness of this fact and its consequences for motorcyclists in this very simple and clean ad.

It’s nice that for once you don’t actually see the accident happen. They could even have left out the red glow at the end, if you ask me.

Advertiser:
Transport for London
Agency:
M&C Saatchi, London
Source:
scamp