This is a perfect example what happened when an agency tries to translate copy into english for an international audience. I guess they used Google Translate without verifying.
It is a pity because the three ads a good.
They are from the Brazilian Forum Nacional de Proteção e Defesa Animal (FNDPA).
Message is clear: Our animals are valuable, just like money.
Ad above: Our resources become endangered.
Ad 2: They had placed animals in our money.
Now help us to invert the order.
Ad 3: Our animals are dying.
Who goes to pay this bill?
Forum Nacional de Proteção e Defesa Animal (FNDPA)
Longplay 360, Sao Paulo, Brazil
Creative Director: Fernando Luna
Art Director: Eduardo Basque
Copywriter: Marcel Petroff
Photographer: Luciano Munhoz
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