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Oxfam – let’s make Africa famous for…

Oxfam – let’s make Africa famous for…

I saw this new campaign from Oxfam in the UK today. It got me thinking. Who is it aimed at? Is changing Africa’s ‘image’ a motivating call to action? Should it be more about Africa’s people, their resilience, bravery, intelligence, creativity? Or waterfalls?
Oxfam_food_for_all
Have a look and see what you think.

Advertiser:
Oxfam UK
Agency:
Not known

I’m creative partner of the UK’s GOOD Agency. We build belief in brands, businesses and causes, because people do more with brands they believe in. Read more.