Oxfam – let’s make Africa famous for…

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Posted by Reuben Turner on 3 January 2013 in Developing World, Poverty

I saw this new campaign from Oxfam in the UK today. It got me thinking. Who is it aimed at? Is changing Africa’s ‘image’ a motivating call to action? Should it be more about Africa’s people, their resilience, bravery, intelligence, creativity? Or waterfalls?

Have a look and see what you think.

Advertiser:
Oxfam UK
Agency:
Not known

Tags:England, Oxfam

About Reuben Turner

I’m creative partner of the UK’s GOOD Agency. We build belief in brands, businesses and causes, because people do more with brands they believe in. Read more.