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Pearls of Wisdom

Pearls of Wisdom

Lovely campaign from Jewish Care here in the UK – collecting ‘pearls of wisdom’ from older people in the Jewish community. What I love about this is the promotion of the charity’s community and mission, paired with fundraising, awareness and social change. It’s not marketing – it’s what they do. Pearls

Lovely video below.

Jewish Care
Green AFM Ltd (London)
Additional credits:
Creative Director and Director: Malcolm Green

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