This video is from People for Bikes, an American organisation dedicated to channeling that passion to improve the future of bicycling. Their goal is to gather a million names of support, to speak with one, powerful voice—to make bicycling safer, more convenient and appealing for everyone.
“If I Ride” is a bicycle rider’s poem to biking and it is a call to sign their pledge.
“Imagine a place where one bike lane leads to the next. Where trails, bridges and underpasses lead safely to exactly where you want to go. And regardless of your bicycling experience and fitness, you can pedal smoothly across the street, across town, or even across the country. We believe this can be a reality and that, by uniting, we can make our world a better place to ride.”
The three ads below are from another campaign from People for Bikes celebrating the Bike To Work Week. It was held in the third week of May.
People for Bikes
Executive Creative Director: Mike Caguin
Executive Creative Director: Mary Ray
Associate Creative Director: Brian Ritchie
Writer: Jim Carey
Writer: Brian Ritchie
Art Director: Dana Bruington
Executive producer: Steve Rauner
Producer: Alina Perez-Campos
Project manager/Line producer: Katie Hilgemann
Editorial Co: Cold Cuts
Editors: Amber Navarrete, Micah Dahl
Music: Explosions in the Sky