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Period poverty, on a page

Period poverty, on a page

Period poverty is a real thing, affecting women and girls all over the world – including in ‘rich’ countries like the UK. Many charities and NGOs are working to address it, but Hey Girls is a new sanitary product brand that’s helping to fix it via a ‘buy one, give one’ model.

This ad ran on the front page of a major free newspaper in the UK this week, bringing to life what period poverty is and why it matters – especially if it’s you that’s got your period.

Agency: Adam & Eve


I’m creative partner of the UK’s GOOD Agency. We build belief in brands, businesses and causes, because people do more with brands they believe in. Read more.