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PETA uses Manti Te’o’s fake girlfriend to promote faux chicken

PETA uses Manti Te’o’s fake girlfriend to promote faux chicken


When PETA isn’t convincing allied celebrities to get naked for animal rights, it gets attention by celebrating other famous people’s public humiliations.

Manti Te’o is a linebacker on the University of Notre Dame’s legendary football team. He has also been the object of ridicule, lately, over the revelation that his “girlfriend” whose death he was mourning doesn’t exist.


According to Wikipedia:

On September 11, 2012, Te’o said that he suffered the loss of both his grandmother and girlfriend within the span of one day. Te’o told many media outlets that his girlfriend, Stanford University student Lennay Kekua, endured a car accident and died after battling leukemia. Te’o did not miss any football games for Notre Dame, saying that he had promised Kekua that he would play even if something had happened to her. Many sports media outlets reported on these tragedies during Te’o’s strong 2012 season and emergence as a Heisman Trophy candidate. After receiving an anonymous email tip on January 11, 2013, reporters Timothy Burke and Jack Dickey of the sports blog Deadspin conducted an investigation into the identity of Kekua. On January 16, they published an article that said they found no record of a woman named Lennay Kekua and that the story of her death was a hoax. According to the report, the pictures published in the media supposedly of Kekua were actually taken of Diane O’Meara an acquaintance of Ronaiah Tuiasosopo. Ronaiah has been described as a family friend or acquaintance of Te’o.

Te’o insists that he was also hoaxed, telling ESPN “I wasn’t faking it. I wasn’t part of this.”

This line provided the material for PETA’s mocking ad, which asks football fans to try a conversion to mock chicken for their annual Super Bowl feast:

Manti Te’o may have been buffaloed by a fake girlfriend, but sometimes “fake” is actually better. That’s why PETA created this billboard urging football fans to avoid unnecessary roughness to chickens on Super Bowl Sunday by intentionally grounding real chicken wings and opting for play-action fake fowl instead.

The price of chicken wings is currently skyrocketing because of higher feed costs caused by this summer’s drought, which makes now the perfect time to try vegan wings, such as Gardein Classic Style Buffalo Wings, a favorite of vegetarian and former Miami Dolphins running back Ricky Williams.

This Super Bowl Sunday, opt for healthy and humane faux wings. That way, nobody gets hurt.

People For the Ethical Treatment of Animals (PETA)

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more