New PETA PSA with Sia is seriously weird

The scene opens with an animal fashion show. Sia sings “Free the Animal.” The animation is odd and intriguing. But what’s that pink leather they’re sporting?

PSA was created as a pro bono project by Ogilvy & Mather Beijing for PETA Asia. Australian singer/songwriter Sia donated the song from her 2014 album, 1000 Forms of Fear.

She comments, on the PETA press release, “Cruelty-free vegan fashion is more popular than ever and reflects changing attitudes over killing animals for their skins. I was happy to lend my song ‘Free the Animal’ to PETA for use in this important PSA.”

PETA asks viewers to pledge never to wear fur, leather, down, wool, or exotic skins.