via Animal NY, this poster from the UK National Centre for Domestic Violence goes straight to the… umm… “heart” of male identity:
Created by JWT London for Male Domestic Violence Awareness Week, earlier this month.
The campaign site gives the following stats:
* The police receive a 999 call every three minutes from a male victim
* 1 in 6 men will experience Domestic Violence in their life
* Every third victim of Domestic Violence is a man
* Domestic Violence equates to approx 25% of all reported violent crimes
* 9% of all reported violent crimes are Domestic Violence cases involving male victims
* Approximately 4 million men are affected every year by domestic violence
* Practically the same percentage of men as women are victims of severe [sic]
It’s good to see another side of domestic violence addressed in such a striking fashion. And I’m sure I’m not the only man who was creeped out by the Ken Doll anatomy.
Advertiser:
National Centre for Domestic Violence (UK)
Agency:
JWT London
Source:
Animal New York
