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Physics professor explain the simple act of BKLUP

Physics professor explain the simple act of BKLUP

Physics professor explain the simple act of BKLUP

Animation company Brigade made the first part of this PSA leading up to make a long story short.
It is the latest spot for NMDOT (New Mexico Department of Transportation), with a physics professor explaining the simple act of wearing a seat belt. It’s not rocket science. Buckle up. Even shorter: ‘BKLUP’.

Advertiser:
New Mexico Department of Transportation
Agency:
VWK, Albuquerque
Additional credits:
Executive Creative Director: Richard Kuhn
Broadcast Creative Director/Writer: Nick Tauro
Executive Producer: Akash Khokha

Production Company: The Rogue Unit, New York
Director: Tobias Mehler
Producer: Brent Morris

Visual Effects: The Brigade, New York
Producer Dave Dimeloa
Creative Director: Sean Broughton
Compositor: Mark Rubbo

Sound Design/Mix: Speed of Life, New York
Composer: John Zay Maschio

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.