Pictures of a terrible reality shake the Cannes Lions
Here is the proof that the shockvertising isn’t dead yet. This campaign of Bund, a German NGO is very hard, but direct and simple and, to my mind, efficient.
Besides, the Cannes Lions jury has been touched by this creation and has awarded it a gold lion to the press category.
Advertiser:
Bund
Agency:
Scholz & Friends Berlin
Source:
Influencia
