PopUp is an urban culture festival taking place in Lisbon from November 4 to December 11. This year, it has “Urban Nomads” for a theme and pigeons as their icon.
Guerilla agency Torke was invited to take part on the exhibit as an artist and also asked to develop a low cost and high impact stunt to advertise the festival.
They chose to take the thing birds do that is the most spread around the city: their shit. Thousands of pigeon shit stickers were put on cars, ATMs, stores and even people near the places where Pop Up will happen.
Nothing escaped from this artillery from nature, and according to Torke is was more efficient then the pigeons themselves.