The best of non-profit advertising and marketing for social causes

Pink Ribbon: Circle of life

Pink Ribbon: Circle of life

Where ReThink Breast Cancer failed in their communication for this years Breast Cancer Awareness Month, Pink Ribbon magazine made a wonderfull approach: Circle of life. The campaign shows the evoluation in womens life. Don’t let breast cancer interrupt.

Print ads:

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PinkRibbon-Hero-eng

PinkRibbon-Old-eng

Original Dutch print ads:

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PinkRibbon-Hero-nl

PinkRibbon-Old-nl

Advertiser:
Pink Ribbon Magazine
Agency:
Grey Amsterdam
Additional credits:
Copywriter / Art Director: Pieter van den Heuvel
Art Director: Ecco Vos
Designer: Phoebe Dawson
Strategy Director: Martijn Benschop
Account team: Silvia Lenberger, Eva Cortenbach
Art Buyer: Anita Hammer
Executive Creative Directors: Colin Lamberton & Seyoan Vela
Photographer: Rankin

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.