Nice idea form Israel and a great use of the media. Pinterest in this case.
The idea is simple. At the campaign website visitors are asked to repin the image on Pinterest. The campaign is called Pinsulin.
The artwork isn’t very exiting but I love the idea.
“Thousands of Juvenile Diabetes patients “pin” themselves 12 times a day with Insulin injections in order to stay alive. Help us and Repin.”
The organization behind the campaign is The Juvenile Diabetes Research Foundation of Israel (JDRF), founded in 1981 by parents and children with diabetes, as a branch of the International Juvenile Diabetes Research Foundation (JDRF), with its center in the United States.