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Playboy shows us some pink(washing)

Playboy shows us some pink(washing)

After almost 60 years of profiting from women’s breasts, Playboy is finally giving them something back… sort of.

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It might be one of the most overt cases of pinkwashing you’ll see this October. (Correction: The common definition of pinkwashing implies that the advertiser’s goods are harmful to women’s health. The connection here is up to you.)

For every new Twitter follower he gets @playboy, the Hef is offering to sponsor his own team of Bunnies in LA’s Race for the Cure this March — to the tune of 10¢ per human being. A whole dime! (Up to $10,000.)

To put that in context, the going rate for an un-engaged follower from social media mercenary services is about 1.7¢ per name. Playboy is paying a premium price of $10 per 100 interested opt-in followers. Can you even buy a social media list that good for such a great price? Plus, Playboy gets to wrap itself in woman-friendly corporate social responsibility from now until next spring. Brilliant! But will they get away with it?

Advertiser:
Playboy
Source:
Adrants

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more