The best of non-profit advertising and marketing for social causes

Pollution babes

Pollution babes

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cl_logo8s5Bronze Lion in Cannes in the category Design.
Y&R France made this ‘babes’ calender for the Surfrider Foundation. Ordinary beach pictures: babes and pollution. Very subtile but not a calender which you want hanging on the wall in your garage.
The design of the dates, isn’t that like Mendeleev’s Periodic Table?

Surfrider Foundation was created in the USA in 1984 by a group of Californian surfers involved in the protection of the ocean. Soon after Ausralia, Japan and Brasil founded their own chapters. In 1990, three times surfing world champion Tom Curren founded the European branch of the Surfrider Foundation.

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Advertiser:
Surfrider Foundation
Agency:
Y&R France, Boulogne Billancourt
Additional credits:
Les Six: Director Creative
Alexandre Hildebrand: Copywritter
Louis Carpentier: Director Artistique

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