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Positively the best church ad of Christmas 2011

Positively the best church ad of Christmas 2011

St Matthew-in-the-City Church in Auckland, NZ, is known for its controversial billboards. This Christmas, they did not disappoint:


Well, how would you react if you were an engaged homeless virgin who just found out she was pregnant?

Vicar Glynn says the irreverent ad has a serious Christmas message:

“It’s real. Christmas is real. It’s about a real pregnancy, a real mother and a real child. It’s about real anxiety, courage and hope. This billboard portrays Mary, Jesus’ mother, looking at a home pregnancy test kit revealing that she is pregnant.  Regardless of any premonition, that discovery would have been shocking.  Mary was unmarried, young, and poor.  This pregnancy would shape her future.  She was certainly not the first woman in this situation or the last.”

Screw the haters. I love these guys.

Other great St. Matthews billboards:

Reblogged from Work That Matters

St. Matthew-in-the-City Church

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more