Each year the Canadian Children of the Street Society takes on a province-wide awareness initiative on sexual exploitation through the Predator Watch program. This year’s campaign focuses on cell phones as a tool that exploiters use to connect with youth. The campaign kicked off January 12th and will run for 6 months.
The campaign made by Cossette Vancouver, features three youth receiving texts from a predator who sound like a friend. The text bubbles are seen lifting items of clothing such as a skirt, shirt or tank top strap. The message is intended to reach out to parents and let them know that online predators aren’t always obvious about their intentions, and even intelligent kids can be caught off guard.
Diane Sowden, Executive Director of Children of The Street Society:
“You hold your child’s hand when they cross the street, you watch them like a hawk at the playground, you safely deliver them to school because you want to protect them and then you give them a mobile device or a computer and let them take it into their bedroom. You think they are safe and sound at home. Little do you know you’ve invited the bad guys into their bedroom.”