The best of non-profit advertising and marketing for social causes

Prevent It

Prevent It

From Canada, an update on the workplace safety campaign by WSIB (Workplace Safety and Insurance Board of Ontario).

The ad invites us to visit the website, where users can learn more about workplace safety.



The recent addition on the website uses the desktop metaphor as a quick access to many resources on workplace safety, such as rights and responsibilities, downloads or WSIB videos.  Or you could play the prevent-it challenge, a linear narrative where we must spot the hazards on the workplace, with helpful tips on safety.
If you’ve enjoyed the site, there’s plenty of sharing tools to spread the message.


DraftFCB Toronto
Additional credits:

I'm Head Of Data & Analytics at Fullsix Portugal, with 10 years of interactive and creative experience for local and global clients. Read more