The best of non-profit advertising and marketing for social causes

Protect Willy the Tourist

Protect Willy the Tourist

We’re spoiled. Again a new PSA from AIDES within a short period of time. This time it is Willy, the tourist with a lot of frequent flier miles. Indefatigable and cute, he a good reminder for all of us to stay safe.
In the previous years AIDES did one or two campaigns in a year. Now they give us the third campaign within a few months. After Smutley now it is Willy.
Message still remains the same. Protect yourself, use a condom.
“Because you never know where it’s been. Protect yourself.”

I like to know more about this new strategy. Hope to share it with you soon.

BTW did you ever met Clark HPenis? Check this site too.


Related Aides posts:
Clever Dick
Smutley wants anything on two legs, four hooves or a couple of flippers
The Sex Park is full of Pleasure and Risk
Take the right decision, use a condom
Grab him!!
The great fashion sale
Aides: Explore, just protect yourself
Explore but protect yourself
Aides: my sweet lollipop
Protect yourself
Parole de séropositifs
Aids awareness II: the gay version

Goodby, Silverstein & Partners
Additional credits:
Executive Creative Director – Erik Vervroegen
Art Director – Antonio Marcato
Art Director – Raphael Milczarek
Copywriter- Will Elliott Producer – MJ Otto
Account Director- Francois Grouiller
Account Manger: Thibaud Vincent-Genod
Account Operations- Natalie Kassab, Renee Fisher
Business Affairs- Bess Cocke
Executive Assistant- Jodi Maxwell

Music – Big Foote Music
Executive Producer- Paul Seymour
Composer- Kari Steinert
Sound Designer- Matt Hauser
Producer- Chris Jordao

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.