It was complete madness in my country last month. It was because of the ice on canals and rivers. We silly Dutch love to skate outside which rarely occurs.
Agency iris took the opportunity to raise awareness on the issue of climate change when the ice began to melt.
In prime spots around the city of Amsterdam, QR codes were transferred onto the ice which had a link to the Dutch World Wildlife Fund (WWF) website and instantly put the issue of climate change in people’s hands. It was a natural demonstration of the problem of the issue of climate change. There was no media spend, and there are no laws against printing on ice.
Images from the melting QR code went viral and became very popular on Twitter, Facebook and Pinterest.
We’re on Pinterest too and that was the place where I found it.
Credits found at Ads of the World.
World Wildlife Fund (WWF) Netherlands
iris, Amsterdam, Netherlands
Creative Director: Tom Ormes
Art Director: Glenn Doherty
Copywriter: Tom Ormes
Additional credits: GreenGraffiti, Tessa Sosnowy, Mark Brounen, Saskia Baaij, Guillaume Koenig