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Red Cross: Simple gestures can make a difference

Red Cross: Simple gestures can make a difference

The International Committee of the Red Cross (ICRC) and the International Federation of Red Cross and Red Crescent Societies (IFRC) launched a joint online initiative on 8 April to raise awareness of the world’s most pressing humanitarian challenges and to show what individuals are doing to make a meaningful difference.

The new web portal,, puts the spotlight on the human cost of wars, climate change, displacement, disease, food insecurity and forgotten crises. It also invites members of the public to post videos and photos, and write about what they are doing to help others. The online gateway features images from award-winning photographers such as James Nachtwey and Ron Haviv, personal accounts from conflict and disaster survivors, and a wealth of ideas for anyone looking for ways to be involved.

The site’s launch in 2009 coincides with the 150th anniversary of the battle of Solferino, which led to the creation of the International Red Cross and Red Crescent Movement.

As part of the online initiative, a new 60-second 3D video was made (see above).

“Simple gestures can make a difference. Make yours.”

Saatchi & Saatchi Switzerland
Additional credits:
Creative director: Philippe Schwaar
Art director: Gabriel Mauron
Copywriter: Fraser Grant
Tv Producer: Lamar Hawkins
Production company: Wanda
Executive producer: Claude Fayolle
Director: Damien Ferrié
Post-production: Escape Studio
Post-producer: Olivier Glandais
Sound-design: THE
Sound-designer: Jeff Savary
Studio 3D :Escape Studio

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