The best of non-profit advertising and marketing for social causes

(RED)RUSH TO ZERO

(RED)RUSH TO ZERO

The first ever (RED)RUSH launches June 1st-10th 2012. What are they rushing towards? ZERO. Today and every day 1,000 babies are born with HIV.
By 2015, that number can be close to zero. (RED)RUSH TO ZERO is new great campaign to raise awareness and funds to help make this possibility a reality. (more after the video)

Director: Arni & Kinski,
Artist: Sigur Ros,
Production Companies: aWHITELABELproduct, Black Label UK,
Director of Photgraphy: Tim Maurice-Jones,
Casting: Take Five Studio, Editorial Company: White House Post,
Graphics Company: Gentleman Scholar, VFX Company: MPC, Audio Mix: Soundtrack

redrush

10 days / ten ways to faith AIDS.
(RED)RUSH brings music, sports and people for the great Cause together.

For all informations check webpage http://www.redrush.com/

Part of the (RED)RUSH Campaign is the Cash & Rocket (RED) Tour.
I love the idea: 70 WOMEN. 1,100 MILES. 35 CARS. 4 CITIES. 4 DAYS. 1 GOAL.

Be ready on JUNE 7TH!

Advertiser:
(RED), A DIVISION OF THE ONE CAMPAIGN.
Agency:
Hill Holliday
Source:
blog red

Belonging to the first generation of true Europeans, with roots almost covering the continent, I spread my life between Germany and Serbia. Read more