The best of non-profit advertising and marketing for social causes

Refraction Action

Refraction Action

I love this campaign against the garbage we’re putting in the sea.

Using the physics of refraction as a metaphor for the massive impact of “small” non-biodegradable refuse on the marine ecosystem is just plain beautiful. And scary.

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Advertiser:
Surfrider Foundation
Agency:
Y&R France
Source:
Creative Advertisements for NGO

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more