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Reinforced Swings

Reinforced Swings

Forget playground bullies, there’s a new boss in town.  Santé Suisse is taking it to the 1 in 5 overweight children in Switzerland.  Refitting traditional swings with doubly reinforced ropes and chains, they turned the playground into a soapbox, and claim that the campaign was soon “the talk of the town.”  Others weren’t so pleased.  At least the little tykes still have their lunch money.

Sante_Suisse_Reinforced_Swings

Agency:
Santé Suisse