Reinforced Swings
Forget playground bullies, there’s a new boss in town. Santé Suisse is taking it to the 1 in 5 overweight children in Switzerland. Refitting traditional swings with doubly reinforced ropes and chains, they turned the playground into a soapbox, and claim that the campaign was soon “the talk of the town.” Others weren’t so pleased. At least the little tykes still have their lunch money.
Agency:
Santé Suisse
